Paper is measured in grams per square metre (GSM). The higher the GSM, the heavier and thicker the paper. There are varying weights of GSM paper, meaning you can find the right one for a number of different applications.
What Card Thickness (GSM) Should You Choose?
In the paper and pulp industry, card weight isn't measured by thickness but by grammage. Paper products in different GSM classes are better suited for certain applications.
The right choice of card thickness or GSM ultimately boils down to your needs. To help you make a purchase decision, we’ve put together a list of examples of how paper products under each GSM class can be used.
The entry point for budget business cards, loyalty cards and appointment cards. It is also a good choice for brochure and magazine covers to give a quality thicker feel to the product. Available in uncoated, gloss and silk finishes.
Is used for standard presentation folders, corporate folders, business cards and thicker covers for brochures, booklets and magazines. It is also used for producing postcards and a range of good quality leaflets and flyers.
Ideal for quality business cards, presentation folders, corporate folders and is noticeably thick. It is too thick for most copy shop printers to print on.
In addition to selecting the correct weight of paper, you may decide to go with a more luxurious paper to really enhance your design. We have an excellent range of luxury papers that can help give your design incredible results.